Fill out criteria
Work through every factor so you can hone in on the winning products.
Write a product number
Give the idea a temporary unique code so you can refer to it later.
Use a basic name
Write the simple name of this product. Don’t get fancy yet.
Make the call
Summarize the analysis, then decide: keep or kill?
Selection reminders
Questions worth answering
Category
What category is it in—and how difficult is that category?
Brand-able
Is this something you can build a long-term asset around?
Weight
Is it heavy or light? Consider the effect on shipping costs.
Seasonal
Will this product sell year-round?
Price Range
What price are most competitors charging?
Accessories
Can it support a full product line, or is it a one-product class?
Profit Margins
How much can you put in your pocket?
Daily Sales
How much is currently selling in the marketplace?
Number of Reviews
What is the average number of reviews in the market?
BSR Ranks
What is the best-seller rank?
Product Keywords
What are the top three money keywords?
Notes
Write down research, opportunities, and ideas. Let it flow.
How does that sound?
Using a product research journal is a great way to make sure that each day you are writing, learning when the best time is to search, and having a bit of fun too. See how many ideas you can crank out in one sitting and enjoy the results of more creative output.