- Learn how to launch and grow an Amazon FBA company.
- Follow a group of entrepreneurs through real lessons and decisions.
- Learn while being entertained—this is much different than a course.
About the book
Learn
Get actionable insights from entrepreneurs taking an Amazon FBA company from idea to launch.
Entertainment
Hear the ups, downs, and emotions of business owners and investors entering the arena.
Real-life tips
Don’t lose thousands of dollars making avoidable mistakes. Hear how the work really gets done.
Meet the author
Michael Michelini is an American social media and ecommerce specialist who has lived in China since 2007. He is passionate about helping companies do business in Asia through content marketing and ecommerce.
He hosts the weekly Global From Asia podcast to help businesses understand China and the rest of Asia.
He looks forward to seeing your business become a success.
“The book is clearly written and a wonderful resource and guide for anyone interested in ecommerce. It is a step-by-step guide and a genesis of an online business. Great work.”
E-Commerce Gladiator: Story of Building an Amazon FBA Company To Sale
You need this book because it will motivate you to take action in your Amazon business. So many people sit on the sidelines, in the audience—but you need to be a gladiator and get in the arena. Do it now.
Want to learn how to launch and grow an Amazon FBA company?
Learn firsthand through a mix of story and lessons: raising money, setting up a company, creating a product and brand, and going all the way to acquisition.
The book is for you if you want to understand the full process and enjoy a business novel that combines the journey with practical takeaways. Read the story, skip to the tips—or move between both.
Learn while being entertained
You are truly in the gladiator’s arena, learning the ins and outs of every major phase of starting an Amazon FBA company.
Idea stage
Finding partners and investors.
Company structure
How to set up the company—and why you may not want to use your personal name.
Product selection
Real-life insight into the thought process behind picking a product.
Branding
Does branding really matter on Amazon? The book explores the tradeoffs.
Product manufacturing
How to find a factory that delivers good quality at a good price.
Product launch
The real ways sellers have gotten their products discovered on Amazon.
Ongoing workflow
Keeping operations moving and finding virtual assistants for the work needed to grow.
Growing the product line
The choices and steps that can take an Amazon business to new heights.
Scaling or selling
Define the end goal: buy more inventory, keep growing, or take an offer.
Be the one in the arena
Being a seller on Amazon FBA is a little like being a gladiator in ancient Rome. You need to be strong and nimble. You are dealing with factories on one side and Amazon on the other, while customers and competitors watch every move.
It is all inside Ecommerce Gladiator. We hope it inspires you to become—or grow as—an Ecommerce Gladiator yourself.
Buy your copyPhotos with the author
Mike loves meeting fans and readers. Here are a few from along the way.
“It was an awesome, really great experience. I learned a lot about doing ecommerce business, doing business in China, and working with people 24/7 through the internet. We got through a lot of obstacles, and I was very happy when we had our first product selling on Amazon.”